Sunday, January 22, 2012

Week 2 Homework

15 Minutes of Faye is a dark comedy of manners about a talentless narcissist obsessed with becoming famous by seducing his celebrity ex-girlfriend. The film could be loosely classified as mumblecore, a genre which traditionally does very well in film festivals. Though the film is microbudget, it was shot on high definition with professional lenses, giving it the look of a much higher-budget film. The fact that it is microbudget also means it will cost less for you to acquire than similar, but higher-budgeted romantic dramedies. The film was partially crowdfunded, both through personal connections and through the internet (including our official website and our Facebook page), so there is already a small market for this film in Florida. Also, the title begins with a numeral, which would help with a potential VOD release. Campus MovieFest will help us market the film, as part of a grant we won with their organization during pre-production.  In addition, we've held three test screenings with unbiased audiences, who rated the film highly in terms of its pacing, comedy, and thematic material.

Examples of similar films which were successful include Chad Hartigan’s film Luke and Brie are on a First Date, and one of my personal favorites, In Search of a Midnight Kiss, which cost $12,000 to produce, and grossed over $170,000 after being acquired for distribution, not to mention playing at over twenty film festivals, and winning the jury award at the Florida Film Festival. I believe with the right marketing strategy, 15 Minutes of Faye could achieve equal success.

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